Target audience, genre - Michael Hicks

GENRE
FANTASY











Michael Hicks
N190 Spring 2010
2/23/2010
Target Audience and Attitudes










Target Audience Analysis

Gender: Male
Age: 25-50
Interests: Watching TV, playing with kids, reading, relaxing when not at work.
Habits: Could drink on occasion, possibly smoking, eating.
Other things they like to watch or read: Sports, children’s programming (w/ children), Primetime programming, movies, reading fiction.
What they do in their spare time: Play with their child/children, watch TV, possibly play video games, occasionally go out with spouse.
Things they buy: Food, toys, electronics, movies, cars, houses, diapers (young child), formula (young child).
Where they live: With their spouse, subdivisions/neighborhoods, in the suburbs.
Income level: $35,000-$150,000
Maximum education level: Masters Degree
Anything else that is relevant: Someone that meets most of these points that does not have children would automatically not be in the target audience. This video could also equally appeal to mothers, so it’s something that would ideally be watched by the family.









Charlie’s Wish


One EARLY fall morning, Charlie was playing with his bowl of cereal. His dad was in a hurry because they were going to be late to school. He yelled at Charlie, “Hurry up, you’re going to be late!” Charlie just sat there in his STIFF WOODEN chair, continuing to play with his Alphabet Cereal. All of the sudden, the FRANTIC father noticed that it was snowing HEAVELY outside and the ANTIQUE radio that he had on in the background announced that school was cancelled. This was a pretty ODD occurrence considering it was only October, but the dad didn’t pay much attention, he only sat down by his son and let out a sigh of relief that they weren’t late.

As he looked over at Charlie’s bowl of cereal, he noticed something very STRANGE. Charlie had spelled the word snow with his cereal. The dad said, “Did you spell snow, Charlie?” The boy nodded and continued to play with his cereal. Charlie’s dad looked over at him PUZZLINGLY and asked, “If you could do anything in the world on your snow day, what would it be?” Charlie tilted his YOUTHFUL head in thought for a moment and then spelled out, “VACATION”. All of the sudden they were both sitting at a PRESTIGIOUS table on a SWANKY cruise liner, but Charlie continued to play with his SOGGY cereal, almost seeming uncaring to what was happening around him. Charlie’s dad exclaimed, “This is incredible!” but Charlie didn’t notice. Charlie then spelled out “MONEY”. In the middle of the table a large pile of cash appeared out of nowhere. Once again, the dad was very excited, but Charlie continued. Charlie then spelled out “CAR” and a new SPARKLING Ferrari was parked right next to their table on the cruise ship. This continued for a while but finally the father couldn’t take it anymore.

“What is wrong with you Charlie? You’ve made all of these BEAUTIFUL things appear out of thin air but you seem to not even notice them. Aren’t you excited?”

Charlie responded with a shrug of his shoulders and continued to play with his DELIGHTFUL bowl of SOGGY cereal. Now his father was a bit annoyed and wanted to find out what was wrong with his boy.

“Charlie, if none of this makes you happy, what is it that you really want?”

Charlie continued to play with his cereal, this time with a tear rolling down his LITTLE cheek. He spelled out the word “MOM”.

Charlie’s dad hugged him and apologized for her leaving and told him that everything was going to be all right. Charlie smiled for the first time in a week.

THE END